Concepedia

Concept

visual marketing

Parents

Children

1.5K

Publications

95.1K

Citations

3.3K

Authors

1.2K

Institutions

About

Visual marketing is a research area and academic concept within marketing that investigates the strategic application and impact of visual elements in communicating with and influencing target audiences. This field examines the design, deployment, and effects of diverse visual media (such as imagery, video, graphic design, and typography) across various marketing channels, analyzing their efficacy in capturing attention, conveying brand messages, and driving consumer engagement and behavior. Its significance is underscored by its ability to rapidly communicate complex information and resonate emotionally in attention-constrained environments, often drawing upon principles from psychology, neuroscience, and digital media studies to understand visual perception and its influence on consumer decision-making.

Top Authors

Rankings shown are based on concept H-Index.

RP

Tilburg University

MW

University of Groningen

CS

University of Oxford

BB

Rutgers, The State University of New Jersey

JE

Rochester Institute of Technology

Top Institutions

Rankings shown are based on concept H-Index.

University of Minnesota

Minneapolis, United States

University of Florida

Gainesville, United States

University of Amsterdam

Amsterdam, The Netherlands